The NBA is quickly headed into a lockout and fans are upset about the ramifications. The superstars of the NBA won’t be floating through our 3-d laden living rooms to the basket for monster slams. The three point shot of Ray Allen won’t be breaking the backs of teams down the stretch in the 4th quarter. It will be harder to emulate one of Kobe’s new moves without having the clear televised view. My game will struggle trying to use moves in these charity games having to solely depend on YouTube and its constant loading and its choppy at best picture quality. And worst of all, how can we survive without hearing Charles Barkley? You know, when Sir Charles listens to Kenny and Ernie has a conversation and then ignores them and completely talks about a different topic. Or he’ll all out create a hate campaign on an owner, player, general manager, referee, media member, or even a fan. No one’s safe from Sir Charles. All of this because of a lockout, what’s it all about. Well the owners made a bad deal in 1995 and 2005. In it they gave the players the right to make 56% of ALL of the NBA’s revenue. This put the NBA in a bad spot because teams that weren’t in well supported markets with lucrative TV deals weren’t able to cash in. David Stern (NBA commissioner) said that 22 out of 30 teams in the NBA are losing money. NBPA president Billy Hunter believes that number is really about 8. Why are NBA teams losing money at all? The reason is owners don’t share their money like in the NFL. NFL owners have practiced revenue sharing as a tool for decades and it has kept their league very lucrative. Basketball owners haven’t used this tactic and it has come up to bite them. Instead of using this smarter business plan, they’re individual greed is bankrupting their league. David Stern points the finger solely at the players to get liquidity back into the purses of ownership; however their problem may be solved themselves. The players should and are willing to give a percentage back to ownership, but owners for now seem to want wholesale changes. The owners want to garner majority of ALL NBA profits. They also want a hard cap. A hard cap will force every team to only spend a certain amount of money across the board like in the NFL, and is what helps create parody in their league. This means they don’t want teams like Miami to be able to exist. They want every team to have a superstar. The NBA forgets that their league was built to have major market teams dominate their league. If you think of NBA Champions, only a few markets matter, Los Angeles, Boston, Chicago, and Texas. Kobe, Lebron, Wade or Barkley, please, can any of you get us out this mess.